The importance of telling the right story The reality as we know it is being challenged. Due to the Coronavirus outbreak, many countries have declared a lock-down while other governments strongly advise people to stay at home. With so many people at home, torn out of their daily routine and…

Spoiler: It’s the chicken Just like any other start up, over the last months we’ve found ourselves in several positions that many would describe as textbook ‘Chicken or egg’ dilemmas. In fact, whenever I speak with someone about any of these situations, they literally tell me it’s a ‘Chicken or…

For the last decade or so I’ve been completely in my comfort zone. You know, that cosy place where you’re comfortable and confident since you’re doing what you’ve been doing for ages. No matter what my professional life threw at me, I was in control — providing me the comfort…

“What makes you think you can change the way people behave in coffee shops? They’re quite comfortable with the current situation.” I had waited several weeks for the meeting I was in and as I was sitting in an office opposite a business man I highly admire, two thirds into…

Lately I’ve been hearing and reading a lot of opinions about what an MVP is, should be, or shouldn’t be. The latest trend in the world of opinions seems to be that start-ups should create an MVP without writing a single line of code, which in my experience, makes not…

As I sat down and opened my laptop, I instantly knew my day was not going to be as productive as I hoped it would be. I hadn’t had any meetings during the last week so I‘d spent the last 5 days working in my newly designed home office. Even…

or: How I learned to stop worrying and love remote working About a decade ago, my wife and I made a decision that has had a profound impact on our lives. We had our first child, and a second on the way and were tired of moving into a new…

A while back I wrote a break up letter to startup companies, you can read it here. After having worked at a number of startups for close to 2 decades, I’d had it. Disillusioned by years of pouring my heart into one product after another, without having much to show…

I love you I love you for all your imperfections. I love you for your crazy mood swings. I love you for your spontaneity and your ability to surprise me time after time. I love you for not knowing who you want to be when you grow up. I love…