The importance of telling the right story

The reality as we know it is being challenged. Due to the Coronavirus outbreak, many countries have declared a lock-down while other governments strongly advise people to stay at home. With so many people at home, torn out of their daily routine and looking desperately to make some sense of it all, it is critical that the correct story is being told. This is especially true when it appears that the people we look to for answers, don’t seem to have a clue of what it is we’re dealing with. Those who control…


Spoiler: It’s the chicken

Just like any other start up, over the last months we’ve found ourselves in several positions that many would describe as textbook ‘Chicken or egg’ dilemmas. In fact, whenever I speak with someone about any of these situations, they literally tell me it’s a ‘Chicken or egg’ dilemma. What causes people to define these situations as such, is the fact that you need one thing in order to get the other and vice versa.

The thing is, I believe this description to be misleading. It gives a sense that the answer is not definite. The chicken…


For the last decade or so I’ve been completely in my comfort zone. You know, that cosy place where you’re comfortable and confident since you’re doing what you’ve been doing for ages. No matter what my professional life threw at me, I was in control — providing me the comfort of little to no stress. It wasn’t as if I didn’t try new things and some may consider the decisions I have made to be risky, but at the end of the day everything I did was well within the borders of my comfort. …


“What makes you think you can change the way people behave in coffee shops? They’re quite comfortable with the current situation.” I had waited several weeks for the meeting I was in and as I was sitting in an office opposite a business man I highly admire, two thirds into our conversation this inevitable question popped up. It did not take me by surprise as it is one of the most common inquiries made by people I have spoken with about our venture. It was, and is, a valid question of course. One of the bigger challenges when developing a…


Lately I’ve been hearing and reading a lot of opinions about what an MVP is, should be, or shouldn’t be. The latest trend in the world of opinions seems to be that start-ups should create an MVP without writing a single line of code, which in my experience, makes not much sense. What makes even less sense, in my humblest of opinions, are the reasons being used to support this statement, the most popular ones being ‘why build something if you’re not sure someone needs it?” and “first you should make sure that consumers will want to use your product.”…


As I sat down and opened my laptop, I instantly knew my day was not going to be as productive as I hoped it would be. I hadn’t had any meetings during the last week so I‘d spent the last 5 days working in my newly designed home office. Even though I love my home office -I have an amazing mountain view- every now and then I need to get away. This is why, on a rainy Thursday morning, I, like many other remote workers, decided to leave the house and work from a coffee shop. …


or: How I learned to stop worrying and love remote working

About a decade ago, my wife and I made a decision that has had a profound impact on our lives. We had our first child, and a second on the way and were tired of moving into a new apartment every time a landlord decided his crappy piece of real-estate was worth an extra 10% in rent. The next logical step was to buy a house of our own. The only issue; houses are expensive. Not willing to be owned by the bank, we faced a difficult choice: keep…


A while back I wrote a break up letter to startup companies, you can read it here. After having worked at a number of startups for close to 2 decades, I’d had it. Disillusioned by years of pouring my heart into one product after another, without having much to show for it, I decided to call it quits. I left the startup scene and replaced it with a large corporate which shall remain unnamed. With a big title and an even bigger pay-check, I felt I had finally found my place. With a nice office, amazing benefits, and the illusion…


I love you

I love you for all your imperfections. I love you for your crazy mood swings. I love you for your spontaneity and your ability to surprise me time after time. I love you for not knowing who you want to be when you grow up. I love you for the people you introduced to me and the strong connections that remain. I love you for allowing me to be a part of you. I love you.

I forgive you

I forgive you for the long days and nights, even when sometimes they proved to be worthless. I…


My favorite joke is not new, most of you have probably heard it before. The joke goes like this:

A bear and a rabbit are taking a shit in the woods. The bear turns to the rabbit and asks “when you take a shit, does it stick to your fur?” The rabbit looks up and replies “no.” The bear picks up the rabbit and uses it to wipe his ass.

I don’t know about you, but this joke cracks me up every time. I’m fully aware that on the surface the joke seems simple and even childish, but if you…

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